Skills & Competencies for Database Marketing Manager

Database Marketing Manager job profile

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JOB SUMMARY for Database Marketing Manager

Manages a staff of analysts responsible for the maintenance of the organization's marketing database.

JOB RESPONSIBILITIES for Database Marketing Manager

Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns.

Database Marketing Manager SALARY RANGE

BASE 50%
$131,927
TOTAL 50%
$144,420
Job Level
M02
Job Code
SM15000332
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Database Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Database Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Database Marketing Manager

1 Job Family Competencies – Business Intelligence
Proficiency Level -3
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Lists the basic features of general business intelligence systems and database structure.
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Level 2 Behaviors
(Light Experience)
Supports end-users in using business intelligence tools to query databases for outputs and data preparation.
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Level 3 Behaviors
(Moderate Experience)
Utilizes business intelligence platforms to derive insights to present the data to our business.
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Level 4 Behaviors
(Extensive Experience)
Provides technical oversight and design to support the development of business intelligence solutions.
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Level 5 Behaviors
(Mastery)
Champions the adoption of advanced business intelligence tools to promote the data dissemination process.
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2 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Cites examples of A/B testing tools for all applications.
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Level 2 Behaviors
(Light Experience)
Applies A/B testing principles and methods to adjust the design based on results.
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Level 3 Behaviors
(Moderate Experience)
Executes A/B testing programs to provide hypotheses and recommendations based on results.
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Level 4 Behaviors
(Extensive Experience)
Approves the setting up of A/B testing processes as well as plans to be used for our campaigns.
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Level 5 Behaviors
(Mastery)
Creates a thorough AB testing agenda to drive enhancement of marketing effectiveness.
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3 Database Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Manager
Proficiency Level - 4
5 Competency for - Database Marketing Manager
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Database Marketing Manager

1 Core Competencies – Predictive Analytics
Proficiency Level -4
Skill definition-Gathering, analyzing, and predicting patterns and structures of historical data and trends to make strategic decisions for better future outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the basics of predictive model techniques.
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Level 2 Behaviors
(Light Experience)
Applies appropriate statistical tools to test and validate all assumptions.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates a proactive mindset in analyzing the probability of historical data for future trends.
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Level 4 Behaviors
(Extensive Experience)
Develops data analysis strategy and predictive models for various functions or measurements.
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Level 5 Behaviors
(Mastery)
Adopts advanced techniques for evaluating the quality and relevance of data used in predictive models.
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2 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -4
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Cites examples of KPIs applied at individual, team, and organizational levels.
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Level 2 Behaviors
(Light Experience)
Assists in KPI analysis and patterns discovery to support management in decision making.
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Level 3 Behaviors
(Moderate Experience)
Communicates KPI-related initiatives such as what, why, and how to ensure transparency.
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Level 4 Behaviors
(Extensive Experience)
Consults on using KPI for business review and forecasting.
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Level 5 Behaviors
(Mastery)
Champions the adoption of KPI-based management to promote high-performance culture.
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3 Database Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Manager
Proficiency Level - 4
5 Competency for - Database Marketing Manager
Proficiency Level - 5

Summary of Database Marketing Manager skills and competencies

There are 0 hard skills for Database Marketing Manager.
10 general skills for Database Marketing Manager, Business Intelligence, A/B Testing, Campaign Management, etc.
8 soft skills for Database Marketing Manager, Predictive Analytics, Key Performance Indicators (KPI), Planning and Organizing, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Database Marketing Manager, he or she needs to be skilled in Predictive Analytics, be skilled in Key Performance Indicators (KPI), and be skilled in Planning and Organizing.

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